FUBON GUARDIANS App

INTRODUCTION

Established in 2016, the Fubon Guardians joined the Chinese Professional Baseball League (CPBL), demonstrating a strong commitment to the development of Taiwanese baseball. In 2019, the team launched the league's first official team-exclusive app, creating a digital platform that provides real-time game scores and updates, while also enhancing fan engagement through a gamified points system.

After more than five years of operation and extensive fan feedback, the app is set for a major revamp in 2025. This upgrade will feature a comprehensive UI/UX redesign, including improvements to information architecture, streamlined user flows, enhanced visual design, and technical upgrades. The goal is to deliver a smoother onboarding experience for new fans, while also providing deeper features to meet the expectations of long-time supporters. Ultimately, the revamped app aims to boost user retention and strengthen the unique game-watching culture that connects Fubon Guardians fans through interactive gameplay.